Our Network
Based in Barrie, Ontario, Georgian College serves over 13,000 full-time students in health, technology, and business, and is known for their hands-on approach to education and strong industry partnerships.
trusti™ is working with Georgian College students on two exciting projects to make sexual health testing even better:
Developing an AI screening tool to improve results interpretationBuilding a comprehensive STI information databaseOur Board
Brian Deck
CEO, Smooth CommerceBrian Deck is a serial entrepreneur, business leader, and strategic consultant specializing in product development, revenue creation, and innovation. He has founded and scaled several successful companies, including Channel Assist, serving major clients like Hewlett-Packard, Microsoft, and Intel. Currently Chair and CEO of Smooth Commerce, he leads their digital engagement platform serving major brands in the restaurant, hospitality, and retail sectors. Passionate about innovation and loyalty program strategy, Brian helps businesses from startups to Fortune 100 companies achieve long-term commercial growth. Brian studied Art and Design at OCAD University, Entrepreneurship at MIT Sloan School of Business, and completed the Harvard School of Negotiation for Business Professionals program.
Dr. Ferase Rammo
PhysicianDr. Rammo serves as Lead Family Physician at Finch Weston Health Organization in northwest Toronto, where he has practiced for 10 years. He advises SCOPE at Humber River Hospital and serves as Clinical Faculty at the University of Toronto. His diverse background includes 15 years as an investment banker with Citigroup and Credit Suisse, and work as an electrical engineer at ComDev. Dr. Rammo holds Master's and Bachelor's degrees in Electrical Engineering and Physics from MIT, along with his medical degree from Tufts University School of Medicine, followed by his medical residency at the University of Toronto.
Brian Deck
CEO, Smooth CommerceBrian Deck is a serial entrepreneur, business leader, and strategic consultant specializing in product development, revenue creation, and innovation. He has founded and scaled several successful companies, including Channel Assist, serving major clients like Hewlett-Packard, Microsoft, and Intel. Currently Chair and CEO of Smooth Commerce, he leads their digital engagement platform serving major brands in the restaurant, hospitality, and retail sectors. Passionate about innovation and loyalty program strategy, Brian helps businesses from startups to Fortune 100 companies achieve long-term commercial growth. Brian studied Art and Design at OCAD University, Entrepreneurship at MIT Sloan School of Business, and completed the Harvard School of Negotiation for Business Professionals program.
Dr. Ferase Rammo
PhysicianDr. Rammo serves as Lead Family Physician at Finch Weston Health Organization in northwest Toronto, where he has practiced for 10 years. He advises SCOPE at Humber River Hospital and serves as Clinical Faculty at the University of Toronto. His diverse background includes 15 years as an investment banker with Citigroup and Credit Suisse, and work as an electrical engineer at ComDev. Dr. Rammo holds Master's and Bachelor's degrees in Electrical Engineering and Physics from MIT, along with his medical degree from Tufts University School of Medicine, followed by his medical residency at the University of Toronto.
Our Advisors
Omar Ahmad
CEO, Serefin HealthOmar Ahmad brings extensive leadership experience in healthcare, e-commerce, travel, and loyalty industries. As Group CEO and Board Member of Serefin since 2022, he drives the company's mission to deliver concierge health services and customer experience solutions. His previous roles include CEO at Nursesimple and strategic advisor for WestJet and Expedia Corporate Travel. Omar co-founded Expedia.ca and launched ventures including Incentriq Canada Inc. and Joob.com. He holds an MBA from Schulich School of Business and a BA from the University of Toronto.
Chris Adams
Founder & Managing Director, Adams HamiltonChris Adams, founder of Adams Hamilton, specializes in helping businesses scale and innovate through advanced digital marketing, funding, software, and technology strategies. His approach emphasizes aligning product design with corporate goals to create exceptional customer experiences. His proven track record includes successful ventures such as gShift, Hot Banana Software, and cgk Technologies, all of which were acquired by prominent companies. Chris believes successful startups depend on five key elements: great ideas, strong team structure, solid product strategy, disciplined execution, and organizational agility, paired with a deep understanding of customer and partner needs.
Josh MacKinnon
Founder & CEO, do good content companyJosh MacKinnon is an entrepreneur, award-winning marketer, and results-driven business leader with over twenty-five years of business and brand-building experience. He has worked for WPP, the world's largest communications company, and several independently-owned agencies in Canada, Australia, and the U.S. He is passionate about growing people, and purpose-driven brands and businesses. Josh is the Founder & CEO of do good, a content company, a consultancy that helps businesses grow through business growth consulting, executive coaching, content strategy, and content production. Josh is a proud part of the LGBTQ+ community and focuses on supporting and giving back to the community.
